Sell your site.
Keep 92% of it.
No listing fee, no retainer, no monthly cost. You pay 8% on completion and nothing at all if it does not sell.
- 8% on sale
- £0 to list
- £250 minimum fee
- Same day .uk transfer
What it costs, against the rest of the market
| Marketplace | To list | On sale | Based |
|---|---|---|---|
| SiteFlip | Free | 8% | UK |
| Flippa | From $29 | Up to 10% | Australia |
| Empire Flippers | Free | 15% blended | USA |
| A UK broker | Retainer | 10 to 15% | UK |
Competitor fees are their published rates at September 2026 and are indicative, not quoted terms. Our 8% carries a £250 minimum and is invoiced with VAT.
How selling works
- 1Free valuation
Four questions and about two minutes. You get a written figure with the reasoning shown, not a number from a black box. No obligation to go further.
- 2Connect your data
You link Analytics, Search Console or Stripe by OAuth and we read the figures ourselves. This is the part that makes a buyer believe the listing, and it is why we can charge them nothing to browse and still be trusted.
- 3We write the listing
Anonymised by default: buyers see the niche and the numbers, not your domain. Your competitors, your staff and your customers do not find out you are selling.
- 4Buyers enquire, you choose
We qualify them before they reach you. You see who they are and decide who gets the detail.
- 5Completion and transfer
Funds through Escrow.com or your solicitor, never through us. For a .uk we do the IPS tag change ourselves as the registrar, usually the same day.
Why sell here rather than there
An American marketplace prices your British site in dollars for an American audience who discount what they cannot assess. The buyers here are looking for a UK asset.
Domain Farm holds its own Nominet tag with a live connection to the .uk registry. The transfer is something we do, not something we email you instructions about.
A buyer discounts what they cannot check. Connected data removes the discount, which is worth considerably more to you than the two percent we undercut Flippa by.
Tell us about your site
We are opening to outside sellers once our own first sales complete, and this is the queue. If you would rather see a number first, the valuation takes two minutes.
Questions sellers actually ask
What will you not list?
Anything we cannot verify. If the traffic and revenue cannot be read from a connected source we will not put it up, and we expect to turn down more than half of what is submitted. That sounds unwelcoming and it is meant to: it is the only reason a buyer trusts the listings that do go up.
Do you hold the money?
No, and we never will. Completion runs through Escrow.com or a solicitor's client account. Holding client money changes our regulatory position and we have no interest in it.
Will my competitors see that I am selling?
Not from us. Site listings are anonymised: the page shows the niche, the figures and the evidence, and the domain is released to a buyer only after they have identified themselves.
What is my site actually worth?
A multiple of monthly net profit, usually between 24 and 48 times, clustering around 30 to 40. Where you land depends less on how much traffic you have than on how defensible it is. A site living on one informational keyword cluster prices at the bottom, and increasingly below it.
How long does it take?
We do not have enough completed sales to quote you an honest average, so we are not going to invent one. When we do, it goes in the public sold price index along with the price and the multiple.
How new are you?
Very. SiteFlip launched in September 2026 and every listing on it today belongs to Domain Farm. You would be among the first outside sellers. That is a real reason to wait, and a real reason to get in early while we are doing everything by hand.