What is your site worth?
Four short steps, about two minutes. We come back with a written valuation and the reasoning behind it, priced against UK comparables rather than an American multiple applied to a British asset. Free, and no obligation to list with us.
How we price it
A site is valued on a multiple of monthly net profit. Across the market that multiple runs between 24 and 48 times, clustering around 30 to 40, and where yours lands depends less on traffic volume than on how defensible that traffic is. A site living on one informational keyword cluster prices at the bottom of the band, and increasingly below it.
A domain with no site has no multiple, because it has no trading history. It is priced on its exact match keyword, the monthly search volume, what advertisers pay per click, and how scarce the name is.
If the honest answer is that it is worth less than you hoped, that is what the valuation says.