Seller agreement
Free to list, not exclusive, and 8 percent (minimum £250) only if we sell it. This is the whole agreement, in plain English. Read it, then sign at the bottom.
Version SFA-2, dated 8 October 2026
This agreement is between Domain Farm Ltd, a company registered in England and Wales with number 13544286, whose registered office is at Vantage House, Euxton, trading as SiteFlip ("SiteFlip", "we", "us"), and the person or business named in the signature block below ("the Seller", "you").
1. What this agreement covers
1.1 You want to sell the website, online business or domain named in the signature block ("the Asset"), and you appoint SiteFlip to list it and introduce buyers to you. The Asset includes everything described in the listing you approve, such as the domain, the site and its content, and any accounts, files or stock stated there.
2. Not exclusive
2.1 This appointment is not exclusive. You may list or sell the Asset anywhere else at the same time, including on Flippa or any other marketplace, and you do not need our permission to do so.
2.2 If you sell the Asset to a buyer we did not introduce, or take it off the market, tell us within two working days and we will take the listing down. You owe us nothing in that case.
3. The listing
3.1 We prepare the listing from the information you give us. Nothing is published until you have seen the final version and approved it in writing, and email counts.
3.2 You set the buy it now price and may change it at any time by telling us. A buyer may also make an offer, and you are free to accept or refuse any offer.
3.3 Figures you supply are shown as reported by you unless and until we have verified them at source, for example through read-only access to your analytics, payments or store reports. We will not describe any figure as verified unless we have read it from the source ourselves.
4. Our fee
4.1 There is no charge for listing. We charge a success fee of 8 percent of the total price paid for the Asset, with a minimum fee of £250, only if it is sold to a buyer we introduced ("an Introduced Buyer"). If 8 percent of the total price would be less than £250, the fee is £250.
4.2 The total price includes any part paid later, in instalments or as an earn-out, and the fee on any later payment is due when that payment is made. VAT is added to the fee where the law requires it. Where the fee is the £250 minimum, it is due in full on completion.
4.3 The fee is due on completion. Where the sale completes through Escrow.com, you authorise the fee to be paid to us from the escrowed funds. Otherwise you will pay it within seven days of completion.
4.4 A buyer is an Introduced Buyer if they first learned of the Asset, or first contacted you about it, through SiteFlip. If you sell the Asset, or any substantial part of it, to an Introduced Buyer, or to anyone connected with them, within 12 months of our introduction, the fee is payable even if this agreement has ended or the sale was arranged without us.
5. What you confirm
5.1 You own the Asset, or are authorised by its owner to sell it, and nothing prevents you from transferring it.
5.2 The information you give us and any buyer is true and not misleading to the best of your knowledge, and you will tell us promptly if any of it changes.
5.3 To the best of your knowledge the Asset does not infringe anyone else's trade marks, copyright or other rights, and is not the subject of any dispute or claim you have not told us about.
5.4 You will deal honestly with buyers we introduce, answer their reasonable questions, and give them, or us, reasonable access to verify the figures you have reported.
6. What SiteFlip does and does not do
6.1 We list the Asset, promote it to buyers, pass on enquiries and help coordinate the handover. We may verify figures and we will tell buyers what we have and have not verified.
6.2 We are not a party to the sale. The contract of sale is between you and the buyer. We do not hold buyer funds, and we recommend that every sale completes through Escrow.com or through solicitors.
6.3 We do not guarantee that the Asset will sell, or sell at any particular price.
7. Confidentiality and your data
7.1 We keep your name and contact details private and give them only to a buyer who has identified themselves and enquired about the Asset. Where a listing is anonymised, we release the domain only on the same basis.
7.2 We handle personal data in line with UK data protection law, only to run the listing and the sale, and we do not sell it or share it for any other purpose.
8. Liability
8.1 Nothing in this agreement limits liability for fraud, or for death or personal injury caused by negligence. Otherwise our total liability to you under or in connection with this agreement is limited to the fees you have paid us under it, and we are not liable for any act or failure of a buyer, or for any loss of profit or indirect loss.
9. Ending the agreement
9.1 Either of us may end this agreement at any time by email, and the listing comes down within two working days. The clause on fees for Introduced Buyers continues to apply for 12 months after the introduction.
10. General
10.1 Notices under this agreement may be sent by email to the addresses given in the signature block and to hello@siteflip.co.uk. This is the whole agreement between us about the listing of the Asset, and it can be changed only in writing, and email counts.
10.2 Signing below with your typed name is your electronic signature, with the same effect as a handwritten one. This agreement is governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.